Lakshmi Pooja @ SV Group

I have been attending Lakshmi, and Saraswati Pooja at my Dad and Brother’s shop (SV Group of Companies) for about 4 decades now. However, this is the first time I have compiled below footage which gives a glimpse of unique tradition, where business owner seeks blessings of both Goddess Lakshmi and Saraswati

Previously, Diwali used to mark the beginning of the new fnancial new year for most businesses in India. My brother said, they order the physical books (to track A/R, AP, Inventory, and more) during Dasara, and perform the Lakshmi Pooja, and serenade these books amidst vedic rituals by Hindu priests on Diwali, and begin the use of the books day after Diwali.

However, though new financial begins on April 1st and most of their business is computerized using modern accounting software, the tradition of performing the Pooja and use of books for certain activities still continues. They will write the first invoice tomorrow via one of these books, pack them up, and re-open them in April 1st.

I attended the Pooja today and participated in the rituals, celebrated the camaraderie with my brothers, their partners, and work force, and blogged the story, pics, and videos @

Lakshmi Pooja
Serenading Accounting Books


with Dad and Brothers


Gift Boxes to SV Team



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